AIGA Design Camp

For AIGA Minnesota’s 2026 Design Camp, I brought the Folklore theme to life through a rich, immersive visual identity. Inspired by storytelling, nature, and the handmade character of old storybooks, I developed the design system across typography, illustration, pattern, color, and tactile details. The identity extended across the full camp experience, from programming and environmental graphics to signage, swag, and digital — creating a cohesive world that feels nostalgic, unexpected, and distinctly Design Camp.