Bluestorm

Bluestorm is a bold, lifestyle-driven brand redefining personal flotation for those who live, work, and play on the water. I led the creative direction across branding, product design, photo/video shoots, and website development, transforming a traditionally utilitarian category into a brand built for adventure. The results spoke for themselves, with the entire 17-product lineup selling out in just six months, crushing first-year sales expectations.