Hey there — I’m Abby Liljequist (Lil-a-quist), a creative with 20+ years of experience bringing brands to life.

I’m a designer who believes the world gets 10% better when things look 90% better. I solve complex problems with taste, heart, and an unreasonable number of moodboards. I’m allergic to ego, fueled by curiosity, and deeply committed to making work that feels human (and occasionally makes people say “Oooo… who did that?”). My mission is simple: create beautiful things, be kind, and leave every team a little braver than I found them.