Bubbl’r

Bubbl’r is a better-for-you antioxidant sparkling water brand built to energize, uplift, and stand out on the shelf. Targeted toward a millennial audience seeking both function and flavor, I led the creation of the brand from the ground up — including naming, brand strategy, flavor profiling, caloric formulation, and packaging design. The result is a vibrant, distinct brand that breaks through in a crowded category — and has gone on to become a wildly successful player in the beverage space.